Empowering parents to confidently navigate the AI revolution.
We're on a mission to bridge the AI knowledge gap, helping parents understand and thoughtfully engage with AI technology — both to guide their children's development and to enhance their own parenting journey.
Why this is important
We stand at the crossroads of a technological revolution.
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As we hand our children the world's most powerful technology to date, it's our responsibility as parents to ensure we prevent the mistakes we made with social media.
Understanding AI is no longer optional — it's essential for shaping a future that benefits all of us, especially the next generation.
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Our community is focused on:
Education & Impact
AI is likely to have a more profound impact on the lives of children than anything that has come before. We must equip parents to best support our children, alongside educators.
Critical Thinking & Safety
We encourage thoughtful engagement with technology and the development of critical thinking skills in children.
Creativity & Fun
AI can support parents across a range of activities, from freeing up mental load to creating space for meaningful in-person connection with our children.
Not repeating past mistakes
Our track record for responsibly introducing new technology, especially for children, has been poor. We will have the greatest impact if we build an aligned community of parents.